Strategic planning, positioning, branding, outreach and engagement, graphic design, messaging, social media and digital strategy, web development, fundraising

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COMMUNICATIONS & MARKETING
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Connecting the dots

A good marketing communications strategy identifies the most targeted channels to get your most effective message to your most responsive audience.

Increasing public profile, changing public perception, engaging audiences, calls for action – are all delivered through the discipline of communications.

​Particularly now, when messages can reach even the world’s most elusive audiences – my integrated strategies, messages, and tools have the ability to redefine local and global thinking and shape our future.

CAMPAIGNS & BRANDING

Purposely creative

​I create visual platforms that support strategy, position messages, and deliver audiences. The creative stands out and connects. It helps organize and make sense of what is being communicated, internally and externally. 

A strong brand both reflects and leads. I'm skilled at setting voice, translating purpose into form, reinforcing values, and encouraging shifts – whether it be a sale or more profound behaviour change. I work seamlessly across all media.​

ENGAGEMENT & CULTURE

Pulling together

​In most socially relevant campaigns, there is a strong element of collectivism – the understanding that something great can be achieved when we all pull in the same direction.

Deep engagement opens opportunities for alignment, cooperation and co-creation. It's how meaningful change happens and is sustained. My strategies are rich with attention to building coalitions across borders, bringing groups together to deliver on a common goal, and getting internal audiences to help create and implement a vision.​

Fit matters

My clients and I start from a place of both shared value and shared values.

The smartest, most innovative strategies emerge by acknowledging this connection. That's why we look for common values and principles that build consensus and generate powerful outcomes. 

I draw on the right combination of tools and tactics to reach your goals. And whether big or small, I deliver within your timeframe and budget. 

My experience includes:

• creating a compelling brand and implementing it throughout organizations with rigour and intention
• developing a social media strategy that brings you before the right audiences
• implementing employee engagement strategy that gets everyone in your organization pulling in the same direction
• building a public awareness campaign that has people doing things differently
• developing messages that drive connection and build affinity with organizations, businesses and movements
• co-creating the strategy needed for the job – be it a simple one-page creative strategy or a highly sophisticated, multi-year, complex strategic plan.

Let's talk

SPEAKER  |  PANELIST
Organizing a conference or town hall event?
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​I've been hired as a subject matter expert and speaker. With my professional and personal experience, I can present on a wide range of topics. I've been told that I make an engaging panelist. From issues of the day to structured presentations, I enjoy connecting with audiences with ideas and creativity. There's no limit to the many interesting, audience-holding topics we can co-create. 

WORKSHOPS | FACILITATION
Looking to engage stakeholders in change? 

​Because of the nature of my work, I'm good at running workshops that help your organization get clear and committed to a single vision. I've worked with big and small groups to find a common path – because no one of us is as smart as all of us. But it's not always easy and requires a gifted orchestra leader to bring it into a cohesive vision. I can do that for you.

book me