Let's make positive change together
CAMPAIGNS | BRANDING | ENGAGEMENT | CULTURE
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I'm David Kuefler and I help organizations and businesses bring their purpose to life through clear, compelling strategy and creative execution. That begins with crafting brand platforms that don’t just look good, but resonate–rolled out with care and consistency. I build social media strategies that connect with the right audiences in ways that feel genuine, and develop public campaigns about important issues that spark dialogue, influence behaviour, and make a lasting impression.
My team is ready to work with you.
What we do
What we do
Strategic planning, positioning, writing/editing, branding, outreach and engagement, graphic design, messaging, social media and digital strategy, web development, fundraising
COMMUNICATIONS & MARKETING
Connecting the dots
Strategic, integrated communication raises profiles, shifts perceptions, and activates communities. With the right message and channels, we can influence the conversation, spark generative thinking, and build a more inclusive future.
CAMPAIGNS & BRANDING
Purposely creative
We design visuals and language that align with strategy, clarify purpose, and make messages stick. A strong brand platform reflects identity and drives change. It inspires and defines. We craft voice, express values, and inspire action with campaigns across all media.
ENGAGEMENT & CULTURE
Pulling together
Lasting change begins with shared purpose. We develop strategies that bring diverse groups together, foster deep engagement, and spark collaboration—transforming collective vision into meaningful action. In today’s complex world, effective solutions require collective responses.
Selected Case Studies
End AIDS India / India HIV/AIDS Alliance
Be Our Doctor / Gabriola Health Care Foundation
Our Work / IATSE Local 891
Promoting HIV Testing in Asia / APCOM
About me
About me
Local Roots, Global Reach
With more than 35 years of experience in social marketing and cause-driven communications, I’ve dedicated much of my career to helping people and organizations turn meaningful ideas into action. I’ve worked with clients around the world–and here at home on my small Canadian Gulf Island–partnering with a close-knit team to bring thoughtful projects to life, from early concept to lasting impact.
At the heart of my work is a simple goal: to help people see things differently, find clarity, and move forward with purpose. I bring together strategy, creativity, and steady follow-through to support projects from beginning to end.
My background spans the social, environmental, and public health sectors. I’m often brought in as a strategist and creative partner–someone who can simplify complex issues and develop campaigns that connect with real people. Over the years, I’ve helped design programmes, guide behaviour change, and support communities through both challenge and transformation.
I spent five years living and working in India, leading communications and advocacy efforts for NGOs, human rights organizations, and international companies. That experience shaped my belief that good communication–rooted in empathy and understanding–can truly change lives. I’ve also contributed to capacity-building and service projects across the Asia-Pacific region, Africa, Europe, and North America.
As a founding partner of the Insight Group, Junxion Strategy, and later Ethica Strategy, I’ve had the privilege of working on initiatives that support community well-being, promote health, and bring greater purpose to the work of business and government.
Today, I continue to support clients in Canada, across the Asia-Pacific, and in my own community–always guided by purpose, connection, and a deep love of growing things.
I’ve assembled a team of trusted partners and we’re ready to work with you:
Robin Sauve
Robin Sauve
Robin brings more than 20 years of strategic communications and stakeholder engagement expertise. An accomplished project manager and capacity building specialist, she develops organizational capabilities through strategic planning, engagement frameworks, and partnership facilitation. Robin strengthens teams and systems, enabling sustainable growth and enhanced performance across diverse sectors.
Greg Wold
Greg Wold
Greg is a seasoned graphic designer with more than 20 years of experience. Through his company, Starfish Communications, he has partnered with government agencies, including the Ministry of Indigenous Relations and Reconciliation, NGOs like Greenpeace and the United Church of Canada, and a diverse array of B2B and private clients, delivering impactful design solutions.
Lili Derk
Lili Derk
Drawing on a strong storytelling and marketing foundation, Lili has developed effective AI strategies to further optimize meaningful, results-driven campaigns. Her collaborative style and focus on audience engagement bring ideas to life, including for long-time clients such as BAP Acoustics, a top engineering and design firm, and MoveRays, a visionary team deploying technology, social science and mindful movement to nurture healthier generations.
Shared purpose, real results
We partner with clients who share our values and a belief in what’s possible. Together, we build smart strategies and deliver meaningful outcomes—on time, on budget, and with purpose.
Some of the clients and funders I've had the pleasure of work with:
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