Elevate Inclusion Strategies

Elevate Inclusion Strategies is a consulting agency founded by Natasha Tony, a nationally respected mediator and equity strategist with roots in labour relations and casting. Elevate provides workplace restoration, conflict resolution, training, and culture transformation services—grounded in lived experience and an intersectional, human rights, and reconciliation lens. Natasha approached us at a pivotal moment: she was launching a new agency rooted in her personal reputation and assembling a team to drive systemic change. But Elevate needed a brand that reflected its bold vision—something vibrant, intelligent, and values-driven. In a space often filled with conservative, performative efforts, the goal was clear: create a brand that stood apart—alive, disruptive, and ready to meet the demands of a rapidly changing world.

What We Were Hired to Address

At a pivotal point in her journey, Natasha Tony was preparing to launch a new consulting firm built on her personal reputation and assembling a team to support systemic, equity-driven transformation. While her leadership and expertise were clear, Elevate required a brand that would reflect its bold vision—one that felt vibrant, intelligent, and grounded in values. In a field often marked by conservative or performative diversity efforts, the challenge was to create a brand that would stand apart—alive, disruptive, and equipped to meet the demands of a rapidly changing world.

Success for Elevate meant:

• Introducing a bold and thoughtful brand identity aligned with the firm’s values and leadership.

• Building a responsive, engaging website to serve as the firm’s digital home.

• Launching a targeted social media presence that amplified Natasha’s voice and elevated the firm’s offerings.

• Establishing Elevate as a trusted partner in inclusion, grounded in complexity, intersectionality, and sector-wide relevance.

Research / Strategy

We focused on building a brand that was deeply human and strategically differentiated, reflecting the firm’s focus on transformation, lived experience, and equity.

Brand strategy included:

• A modern design system using clean typography and earthy tones (notably greens and blues) to evoke growth, resilience, and wisdom.

• Iconography based on abstract tree forms and open-space design to convey strength, interconnectedness, and systemic change.

• A clear, inclusive, and courageous language platform—shaped to reflect Natasha’s voice and Elevate’s mission.

Social media strategy included:

• Messaging built around current events, lived experience, and practical strategies for inclusive leadership and cultural change.

• Platform focus on LinkedIn (professional credibility), Instagram (community connection), and Twitter (thought leadership).

• A brand tone that was intelligent, principled, open, and confident—meeting audiences where they are while inviting deeper engagement.

Actions / Execution

We led a full brand and digital build-out that included:

• Visual identity development: Colour palette, iconography, typography, and imagery reflecting Elevate’s values.

• Communications strategy: Tone of voice and messaging pillars defined and deployed across touchpoints.

• Social content strategy: Multi-platform rollout plan tailored to Natasha’s growing influence and Elevate’s expanding service offerings.

Outcomes / Results

The launch of Elevate Inclusion Strategies signalled more than a brand debut—it marked the rise of a movement-focused consulting firm committed to systemic change.

Key outcomes included:

• A powerful, distinctive brand identity that communicates strength, emotional intelligence, and contemporary leadership.

• A social media presence that supported Natasha’s rising national profile while introducing Elevate’s collective approach.

• A brand rooted in the belief that workplaces—and the societies in which they operate—are undergoing major shifts, demanding new approaches informed by intersectionality, human rights, and reconciliation.

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